Contact
Contact

Innovation is a matter of mind

Are you interested in a strong market presence for your company?
Would you like to impress your customers with this world first on the hat market?
Do you want to become the market leader with HAIRKULES?
Now there is a lucrative opportunity to do so!

The idea of ​​the most innovative hat is on sale

The entire know-how of HAIRKULES is sold in the innovation bundle with patents, prototypes, market research & Co and can thus enhance your own product portfolio.

What makes HAIRKULES so unique?

Find out everything about the product, what advantages it offers the customer and why it is so innovative.

How big is the potential of HAIRKULES?

Read here how you can expand the hat market with HAIRKULES.

What makes HAIRKULES so unique?

Find out everything about the product, what advantages it offers the customer and why it is so innovative.

to the innovation

How big is the potential of HAIRKULES?

Read here how you can expand the hat market with HAIRKULES.

to the market analysis

Find out everything about the product, what advantages it offers the customer and why it is so innovative.

innovation

Read here how you can expand the hat market with HAIRKULES.

market analysis

The Market Analysis

Market Research

What strategic potential does Hairkules have on the market?

A far-reaching survey by Graz University of Technology confirmed the enormous potential of Hairkules: The current headwear market currently reaches only 60% of potential customers (Red Ocean). Extrapolated, this means that around 30 million people in Germany do not wear hats. However, according to the survey, almost half of these people would buy a product like Hairkules. This corresponds to an incredible potential of around 30% market expansion. Finally, the innovative functionality of the hat convinces on the market with an outstanding unique selling point. Take the chance and dive into this unrivalled Blue Ocean!

Business Modell

How quickly will hairkules be refinanced?

As market research has already shown, HAIRKULES is a great Blue Ocean product with the protection of a patent for market entry. The average turnover for hats and hats in Germany alone in the last five years is around 540 million euros1 , of which around 20% to 30% are winter headwear. A very conservative estimate calculates annual sales of over 2 million euros in Germany alone.

Due to the fact that endless combinations of styles can be achieved with one and the same product thanks to the, mesh construction you retain your customers for years, in line with the successful lock-in pattern of the St. Gallen business model Navigator2, which means that the marginal costs for the mesh are regressive. In all three exemplary scenarios, HAIRKULES offers a progressive development curve, a break-even point after approx. 1.6 years and guarantees above-average returns: in every market!

We would be happy to discuss the exact figures with you in a personal meeting.

Patent

What protection does hairkules offer when entering the market?

HAIRKULES is an innovation with patented technology. The concept of the HAIRKULES hat was recognized as new and inventive by the Austrian Patent Office in October 2021. With this patent protection, the financial expenditure of your market entry is protected. With that you can use HAIRKULES for customer acquisition and regular customer care for years without feeling the pressure of your competitors. The granting of licenses to other manufacturers in other markets or customer segments is also an interesting way to further increase sales with HAIRKULES. HAIRKULES not only protects the hairstyle, but also your turnover. Grab this unique Blue Ocean innovation!

Facts in Numbers

27,6

percent potential 
market expansion

10

benefits in
offer

17

one offer
ensures market leadership

17

one offer
ensures market leadership

~10.000

email adresses from intrested parties

~10.000

email adresses from intrested parties

60.000

pieces until
break even

10 Mio.

estimated worldwide
annual revenue 

The Innovations

Innovative Mesh

What makes Hairkules so innovative?
Die integrierte Tragkonstruktion – unser Mesh – wurde von einem Grazer Künstler entworfen, um die faszinierendsten und funktionellsten Linien zu kreieren. Von drei Maschinenbau-Ingenieuren wurde daraufhin unsere Mesh in Bezug auf ihre Stabilität und Flexibilität hin entwickelt und fertigungstechnisch optimiert. So wurde die perfekte Symbiose aus modernem Design und technischer Präzision geschaffen.

The integrated support structure – our mesh – was designed by a Graz artist to create the most intriguing and functional lines. Our mesh was then developed by three mechanical engineers in terms of its stability and flexibility and optimized in terms of production technology. This is how the perfect symbiosis of modern design and technical precision was created. Our unique and patented mesh is innovative in three ways: 1. One and the same mesh can easily be adapted to different hat sizes. 2. The mesh creates space between the hairstyle and the actual hat to protect the hairstyle from the hat. 3. The soft headband of the hat ensures a fluffy and comfortable wearing comfort.

Innovative Comfort In Wear

What makes Hairkules so strong?
Other hats also offer protection from the cold. But, only HAIRKULES is strong enough to additionally protect the hairstyle. And yet the HAIRKULES structure is completely elastic, flexible and variable when it comes to technology and style. Including incredibly light and comfortable wearing comfort. Indoors, HAIRKULES can be put in a pocket almost like a normal soft hat. An all-round strong performance!

Innovative Thermal Insulation

How does Hairkules Create such a particularly pleasantly warm climate?
The distance between the head and the hat material gained by the innovative mesh offers an additional air cushion in which the air can circulate. This air space offers additional thermal insulation with a pleasant and balanced warm climate for the head on cold winter days. The air circulation also transports moisture away from the scalp. This keeps the hair wonderfully dry: say goodbye to greasy hair!

A smart hat for smart heads

HAIRKULES bietet den stylischen Schutz für beides:  Wohlig warme Ohren und  eine wunderbar gestylte Frisur  an frostigen  Wintertagen – HAIRKULES ist perfekt für Business und  gehobene Ansprüche in der  Freizeit und somit das  perfekte Produkt für Ihre  Kunden!

Ja genau: Ihre eigenen Kunden – denn das gesamte HAIRKULES  Knowhow wird verkauft. Gerne auch an Sie

Wer will schon kalte Ohren? Oder eine zerstörte Frisur? Niemand!

Top gestylt mit einer warmen Haube durch die eisige Winterzeit flanieren, doch die Frisur ist damit ruiniert. Muss ja nicht sein:

HAIRKULES bietet den stylischen Schutz für beides – Wohlig warme Ohren und eine wunderbar gestylte Frisur an frostigen  Wintertagen. HAIRKULES ist perfekt für Business und gehobene Ansprüche in der Freizeit und somit das perfekte Produkt für Ihre Kunden!

The Customer Benefit

Unlimited Styles

How does Hairkules manage to adapt to the current fashion trend?
HAIRKULES does not have to adapt to any trend! HAIRKULES is the trendsetter! Due to the many and diverse fashionable designs-options, endless possible combinations arise. And with that a wide variety of fabric qualities, materials and colors that can be combined with the supporting structure as desired. Thus, every season, a true design firework of stylish and warm hats can be offered, which set the current trend.

Adaptable Style

How Can Hairkules be adapted to the current outfit?
The intelligent construction of the mesh allows the hat material to be changed in a matter of seconds. Depending on the weather, occasion and mood, the style of the hat can be adapted with one and the same supporting structure. This makes our patented mesh a real hit year in and year out.

Easy To Use

How Practical is Hairkules to use?

Aufgrund der flexiblen Konstruktion des Mesh lässt sich HAIRKULES fast wie eine gewöhnliche Haube handhaben, zusammenlegen und verstauen. Die Kunden erleben somit den gewohnten Komfort einer gewöhnlichen Mütze mit einer beeindruckenden Vielzahl an zusätzlichen Features. Selbst die Pflege ist ein Kinderspiel: Den Mützenstoff einfach vom Mesh nehmen, rein in die Waschmaschine und alles ist wieder frisch und sauber. Ein Kleidungsstück, das rundum begeistert.

How we revolutionized the hat

hairstyle protection

The mesh protects
the hairstyle
from the hat

exceptionally hygienic

mashine washabe and air circulation: no more sweating and greasy hair

fluffy soft

The warm fluffy-soft headband caresses your ears when it's frosty

interchangeable styles

Variable style with
different fabrics
and materials

simply look better

With or without hat: a well-groomed appearance is always guaranteed

flexible handling

High usability thanks to the flexible and elastic mesh

Two sizes S/M & M/L

The mesh adapts flexibly to the hat size

additional thermal insulation

The air space allows for additional themal insulation

hairstyle protection

The mesh protects
the hairstyle
from the hat

exceptionally hygienic

mashine washabe and air circulation: no more sweating and greasy hair

fluffy soft

The warm fluffy-soft headband caresses your ears when it's frosty

interchangeable styles

Variable style with
different fabrics
and materials

simply look better

With or without hat: a well-groomed appearance is always guaranteed

flexible handling

High usability thanks to the flexible and elastic mesh

Two sizes S/M & M/L

The mesh adapts flexibly to the hat size

additional thermal insulation

The air space allows for additional themal insulation

ic6_1019
ic2_1019
ic4_1019
ic7_1019
ic1_1019
ic5_1019

Our USPs The Top 10 Benefits

The Innovations

  1. Innovative mesh: Protects the hairstyle from the hat
  2. Innovative comfort In wear: A well-groomed appearance: with or without hat
  3. Innovative thermal insulation: Pleasantly warm head climate thanks to air circulation in the hat

The Customer Benefit

  1. Unlimited styles: One support structure and many different styles
  2. Adaptable style: The hat can be quickly adapted to the current outfit
  3. Easy to use: Comfortable to use thanks to the flexible construction of the mesh

The Market Analysis

  1. Market research: HAIRKULES inspires people and offers a Ble Ocean Market
  2. Business modell: Customer loyalty through constntly expandable models and diverse business strategies
  3. Patent: High returns through a protected market entry

Our Offer

  1. Your chance: The entire HAIRKULES know-how in a lucrative offer

Our Offer >> Your Chance

Would you like to bekome a market leader with a great innovation?

With the most modern and innovative headwear product in the world, you expand your product portfolio with a stylish long-running favorite.

  • Patent rights
  • CAD data of the construction
  • FEM calculations
  • Test reports
  • Prototypes
  • Market Research
  • Business Modell
  • Expert know-how
  • Domain and e-mail adresses
  • About 10.000 e-mail adresses of interessted parties
contact us
sales documents

Team Of Developers

Mag. iur.
Andrea Vasold

Social media,
PR & marketing 

Dipl.-Ing.
Ingo Stefan
MSo MBa

Organization &
development

Dipl.-Ing.
Kamillo Mader

Supply Chain &
packaging

Elisabeth Klimstein
BSc

Content marketer &
website

Dipl.-Ing.
David Kirchengast

Founder,
inventor & CEO

Dipl.-Ing.
Alexander S.

Founder,
inventor & BD

Dipl.-Ing.
Pascal Heer

Founder, inventor &
product development